The Timeless Legacy of Burberry: A Story of British Elegance
For over 160 years, Burberry
In 1856, 21-year-old Thomas Burberry opened a small draper’s shop in Basingstoke, England. His focus on durable, weatherproof clothing quickly gained attention. By 1879, he revolutionized outerwear by inventing gabardine—a breathable, water-resistant fabric that became the foundation of Burberry’s legacy. Originally designed for British Army officers during World War I, the Burberry trench coat became a cultural symbol. Features like D-rings (for carrying grenades) and gun flaps were repurposed into timeless style elements. Today, variations of this classic remain top sellers. The tan, black, red, and white check pattern debuted in the 1920s as a coat lining. By the 1960s, it adorned umbrellas, scarves, and luggage—becoming synonymous with aspirational living. While overexposure in the 1990s led to temporary retirement, creative director Christopher Bailey reinstated it with modern twists in the 2000s. A pioneer in fashion tech, Burberry live-streamed its 2010 runway show and launched "Tweetwalks" showcasing looks via Twitter. Its product innovations
Burberry’s ability to honor heritage while embracing change ensures its continued relevance. From royal warrants to streetwear collabs, the brand maintains its position as a beacon of British craftsmanship worldwide. For those interested in exploring current offerings, refer to this detailed product catalog
Founding a Vision: The Early Years
The Iconic Trench Coat Takes Center Stage
Symbol of Status: The Nova Check
Burberry’s Journey in the Digital Age
Where Tradition Meets Tomorrow