Founded in 1856 by Thomas Burberry, the eponymous brand has become synonymous with British luxury, innovation, and timeless style. Originally established as a small outfitter in Basingstoke, England, Burberry has evolved into a global fashion powerhouse, celebrated for its iconic trench coats, distinctive plaid patterns, and unwavering commitment to craftsmanship.

From Humble Beginnings to Fashion Icon

At just 21 years old, Thomas Burberry embarked on a mission to create durable, weatherproof outerwear. His earliest designs catered to outdoor enthusiasts and military personnel, leading to a breakthrough invention in 1879: gabardine. This innovative, breathable, and waterproof fabric revolutionized rainwear and set the foundation for the brand’s legendary trench coats. Explore Burberry’s iconic products in this detailed spreadsheet.

By the early 20th century, Burberry had become a favorite among explorers and aviators, including famed adventurer Ernest Shackleton, who relied on the brand’s sturdy designs during his Antarctic expeditions. The military later adopted Burberry’s trench coats during World War I, solidifying its reputation for durability and practicality.

The Birth of an Iconic Pattern

In the 1920s, the brand introduced its instantly recognizable check pattern—a camel, black, white, and red plaid design initially used as a lining for coats. Over time, the Burberry check became a standalone symbol of British heritage. Though the pattern faced overexposure in the 1990s, Burberry successfully revitalized it under creative director Christopher Bailey, reinterpreting it for modern luxury consumers.

The company also expanded beyond outerwear, offering fragrances, accessories, and even high-end timepieces. Despite evolving trends, Burberry has maintained its authentic elegance, collaborating with contemporary artists while staying true to its roots.

“Burberry represents more than just fashion—it’s a legacy of innovation, resilience, and quintessential British sophistication.”

A Digital-First Vision

In the 21st century, Burberry pioneered digital transformation in luxury retail, becoming one of the first brands to livestream runway shows and leverage augmented reality for shopping experiences. Today, under the leadership of new creative directors, the brand continues to redefine modern luxury while honoring its storied past.

From elite mountaineers to royal patrons, Burberry’s ability to blend tradition with innovation has cemented its place in fashion history. Discover how the brand continues to shape global style in this exclusive product roundup.