Founded in 1856 by Thomas Burberry, Burberry has evolved from a humble outfitter in Basingstoke, England, into a globally recognized luxury fashion house renowned for its British heritage, innovative designs, and signature check pattern. What started as an enterprise focused on durable outdoor attire has now become synonymous with timeless elegance, craftsmanship, and technological advancement.
The Origin of an Iconic Brand
At the young age of 21, Thomas Burberry established his first store, specializing in weatherproof fabrics. His breakthrough came with the invention of gabardine
No discussion of Burberry would be complete without mentioning its legendary trench coat, first introduced in the 1920s. The coat became a fashion staple, endorsed by celebrities and royals alike. Another enduring symbol is the Burberry Check, introduced in the 1920s as a lining for the trench coat, later becoming a globally recognized motif in its own right. By the 1980s, however, the overexposure of the check pattern led to counterfeiting and brand dilution. Under the leadership of CEO Angela Ahrendts and Creative Director Christopher Bailey in the early 2000s, Burberry reinvented itself by modernizing its image while staying true to its British roots. Burberry embraced digital innovation early on, becoming the first luxury brand to livestream a runway show in 2010. The company’s digital-first approach – including an active social media presence and e-commerce enhancements – resonated with a new generation of fashion enthusiasts, proving that heritage brands could remain relevant in a fast-changing market. Today, Burberry continues to innovate with sustainability efforts, like the EPP (Environmental Profit & Loss)product catalog. Under the direction of Creative Director Riccardo Tisci, Burberry has seamlessly blended streetwear influences with classic designs, seen most notably in collections featuring reinterpreted check patterns and edgier silhouettes. Collaborations with renowned artists and athletes further cement its contemporary relevance without erasing proud traditions. From royal endorsements to high-profile campaigns, Burberry remains an enduring symbol of British luxury. As it navigates the 21st century, the brand’s ability to evolve – while honoring its storied past – ensures its continued resonance with fashion connoisseurs worldwide.The Signature Check and the Trench Coat
From Traditional to Digital
Burberry Today: A Blend of Past and Future