The Timeless Legacy of Burberry: A British Icon of Fashion

2025-04-27

Founded in 1856 by Thomas Burberry, Burberry

From Humble Beginnings to Global Recognition

Thomas Burberry started his brand with a simple yet revolutionary fabric: gabardine. This waterproof, breathable material, invented in 1879, transformed outerwear and became the foundation of Burberry's reputation for durability and craftsmanship. By the early 20th century, the brand expanded its influence, outfitting polar explorers and even supplying uniforms for British officers during World War I.

The Iconic Trench Coat

The Burberry trench coat remains one of fashion's most enduring symbols. Originally designed for military officers, its practical elements—like D-rings

The Signature Check Pattern

First introduced in the 1920s as a lining for trench coats, the Burberry check—a camel, black, red, and white tartan—has become synonymous with the brand. Despite temporary setbacks from overexposure in the ‘90s, the pattern has been revitalized under creative directors like Christopher Bailey and Riccardo Tisci as a mark of discreet luxury.

Digital Innovation and Sustainability

Burberry remains at the forefront of innovation, merging heritage with contemporary trends. In 2022, it launched a blockchain-backed product tracking systemtheir outerwear lineup—showcased in this detailed product guide.

A Creative Vision for the Future

Under the artistic direction of Daniel Lee, appointed in 2022, Burberry has embraced bold new identities—seen in vibrant campaigns and refreshed branding. His focus on British culture and craftsmanship ensures the brand stays relevant while honoring its storied past.

From pioneering fabric technology to reinventing classic motifs, Burberry’s journey is a testament to adaptability without compromise. As it evolves, the brand continues to redefine luxury for future generations—one trench coat at a time.

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