The Timeless Legacy of Burberry: A British Fashion Icon-Get Spreadsheet Finds - Getfans,allchinabuy,sugargoo,hoobuy,oopbuy,loongbuy,spreadsheet finds.

Founded in 1856 by Thomas Burberry, Burberry

Early Beginnings and the Invention of Gabardine

Burberry's breakthrough came in 1879 when Thomas Burberry invented gabardine, a groundbreaking weatherproof fabric. Unlike earlier materials, gabardine was breathable, durable, and water-resistant—making it ideal for outdoor wear. This innovation caught the attention of explorers like Sir Ernest Shackleton, who wore Burberry gabardine during his Antarctic expeditions.

The Iconic Trench Coat

During World War I, Burberry developed the trench coat

Burberry Check: A Symbol of Luxury

Introduced in the 1920s, the Burberry Check—a beige, black, white, and red plaid pattern—was originally used as a lining for trench coats. By the 1960s, it adorned scarves, umbrellas, and luggage, becoming a global symbol of British luxury. Though overexposure led to temporary exclusivity measures, creative directors like Christopher Bailey revitalized the pattern in the 2000s.

Modern Innovations and Digital Prowess
Under CEOs like Angela Ahrendts, Burberry embraced digital transformation. It was among the first luxury brands to livestream runway shows and host digital purchase events. Today, under Riccardo Tisci's direction, Burberry balances tradition with streetwear influences, collaborating with artists and designers to stay relevant.

Sustainability and Future Vision

Burberry recently committed to sustainability, pledging carbon neutrality by 2022 and eliminating single-use plastics. Its ReBurberry
From weatherproof inventions to Hollywood glamour, Burberry’s story is a testament to innovation meets tradition—a true British icon redefining luxury for the digital age.