Founded in 1856 by Thomas Burberry, the British luxury fashion house, Burberry, has grown from a small outdoor attire shop into a globally recognized symbol of elegance and innovation. Its iconic trench coats, signature check pattern, and fusion of tradition with modernity have solidified its place in fashion history.

From Humble Beginnings to Global Icon

At just 21 years old, Thomas Burberry opened his first store in Basingstoke, England. Initially specializing in weatherproof outdoor wear, the brand gained early fame for its durable yet stylish designs. A major breakthrough came in 1879 with the invention of gabardine—a breathable, water-resistant fabric that revolutionized rainwear.

"Burberry not only dressed adventurers but became an enduring part of British heritage."

The Birth of the Iconic Trench Coat

During World War I, Burberry redesigned its military coats for soldiers, giving rise to the now-legendary trench coat. With features like epaulets, D-rings, and storm shields, this坚韧实用性结合优雅设计的单品很快成为平民衣橱的经典。

Struggles and Comebacks

While the brand enjoyed massive success throughout the 20th century, the 2000s saw challenges, including overexposure of its check pattern. In 2024, however, Burberry repositioned itself—embracing minimalism,烧毁库存.当代设计总监进一步推动数字化转型，实现在线销售量两年内400%的增长便化。