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The Iconic Journey of Burberry: A British Fashion Legacy

2025-07-14

Founded in 1856 by Thomas Burberry, Burberry

Innovations That Shaped Burberry

Burberry revolutionized outerwear with the invention of gabardineBurberry trench coat, originally designed for British military officers during World War I.

The Evolution of Brand Identity

The brand's iconic equestrian knight logo and the distinctive check pattern (introduced in the 1920s) became synonymous with British heritage. However, in recent decades, Burberry has balanced tradition with modernity by collaborating with artists, adopting cutting-edge digital campaigns, and streamlining its product lines

"Burberry is as much about innovation as it is about heritage. Its ability to adapt has cemented its relevance across generations." — Fashion Historian, Emma Smith

Burberry in the 21st Century

Today, Burberry operates in over 60 countries and curates an expansive range, from prêt-à-porter to fragrances. Its commitment to sustainability (e.g., carbon-neutral initiatives) and cultural influence (e.g., runway shows featuring British music icons) keeps the brand at fashion's forefront. Whether it's the classic Kensington trench or the experimental designs under Chief Creative Daniel Lee, Burberry continues to redefine luxury.

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From rainproof coats to red-carpet glamour, Burberry remains a symbol of British elegance. Its legacy—woven into every check and stitch—proves that even 168 years later, innovation and tradition can coexist beautifully. Explore their latest collections

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