Founded in 1856 by Thomas Burberry, Burberry has grown from a small outfitter in Basingstoke, England, to one of the most iconic luxury fashion brands in the world. Known for its distinctive check pattern and trench coats, Burberry has become synonymous with British heritage and timeless style.
The Birth of a Brand
Thomas Burberry started his journey at the age of 21, opening a small shop that focused on outdoor clothing. His early innovations included the creation of gabardine, a breathable, waterproof fabric that revolutionized outdoor wear. This material was not only durable but also lightweight, making it ideal for various weather conditions. The success of gabardine laid the foundation for Burberry's reputation as a pioneer in functional yet fashionable clothing.
The Iconic Trench Coat
One of Burberry's most significant contributions to fashion is the trench coat. Originally designed for British soldiers during World War I, the trench coat was both practical and stylish. Its double-breasted design, storm flaps, and D-ring belt became iconic features that are still celebrated today. After the war, the trench coat transitioned into civilian life, becoming a must-have item for both men and women.
The Burberry Check
In the 1920s, Burberry introduced the now-famous Burberry check, a pattern of black, white, and red stripes. Initially used as a lining for the trench coats, the check quickly became a symbol of the brand. Over the years, it has been featured on everything from scarves to handbags, solidifying its place in fashion history. However, the brand has also been careful to balance its iconic check with modern designs to stay relevant in the ever-changing fashion landscape.
Modern Innovations and Global Reach
In recent years, Burberry has embraced digital innovation, becoming one of the first luxury brands to live-stream fashion shows and offer "see now, buy now" collections. These efforts have helped Burberry maintain its position as a leader in the luxury market. The brand has also expanded its product range to include fragrances, eyewear, and accessories, catering to a global audience. For a detailed look at some of Burberry's latest products, you can visit this product spreadsheet.
Sustainability and Social Responsibility
Burberry is also committed to sustainability, aiming to reduce its environmental footprint. The brand has launched initiatives to become carbon neutral and has pledged to eliminate unnecessary plastic from its packaging. Additionally, Burberry supports various social causes, including education and disaster relief, through its foundation.
Conclusion
From its humble beginnings to its status as a global luxury powerhouse, Burberry has remained true to its roots while continuously evolving. Its commitment to quality, innovation, and sustainability ensures that it will remain a beloved brand for generations to come. Whether it's the timeless trench coat or the iconic check, Burberry continues to define British elegance in the modern world.