Burberry: A Timeless British Icon

2025-06-01

Founded in 1856 by Thomas Burberry, Burberrygabardine Vintage Burberry trench coat

From Trenches to Runways

The iconic Burberry trench coat

By the 1920s, Burberry had expanded internationally, dressing explorers like Roald Amundsen (first to reach the South Pole) and aviators including Ernest Shackleton. The brand's distinctive check pattern, introduced as a lining in the 1920s, became one of fashion's most recognizable motifs.

"Burberry represents tradition meeting innovation—always British yet utterly global." —Christopher Bailey, Former Creative Director

Modern Reinvention

In the 21st century, Burbery underwent dramatic transformations under designers like Christopher Bailey and current visionary Riccardo Tisci. Key milestones:

  • 1990s:
  • 2006:
  • 2018:

The brand has recently focused on sustainability, committing to becoming climate-positive by 2040. Their ReBurberry Edit

The Digital Pioneer

Burberry consistently leads luxury's digital transformation:

  1. First to implement RFID chip technology in stores (2012)
  2. Augmented Reality shopping features
  3. Social media-first collections like #BurberryStreet

As a UNESCO

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