The Origins of Burberry
Founded in 1856 by Thomas Burberry, the iconic British luxury brand originally focused on outdoor attire designed for explorers and adventurers. The breakthrough invention of gabardine fabric
By the early 20th century, Burberry had become synonymous with exploration; Ernest Shackleton wore the brand’s coats during his Antarctic expeditions. The company’s signature check pattern, introduced in the 1920s as a trench coat lining, would later evolve into a global status symbol.
Evolution into a Fashion Powerhouse
Post-World War II, Burberry transitioned from utilitarian gear to high fashion. Royal endorsements—including a Royal Warrant from Queen Elizabeth II—elevated its prestige. Under designer Christopher Bailey’s leadership (2001–2018), the brand fused tradition with modernity through digital runways and sustainable collections. Notable collaborations like Vivienne Westwood reinterpreted the classic trench for contemporary audiences.
Throughout the 21st century, technological advancements kept Burberry relevant. It was among the first luxury houses to embrace social media and augmented reality shopping experiences. Recent creators like Riccardo Tisci continue merging heritage aesthetics with urban streetwear influences.
Legacy and Controversies
Despite its storied history, Burberry faced challenges. Overexposure led to discounting in the 2000s, diluting exclusivity until aggressive rebranding under Angela Ahrendts. Sustainability efforts now include carbon-neutral runways and upcycling programs, though critics highlight ongoing issues like past destruction of unsold inventory.
Explore Burberry’s Iconic Pieces
Discover detailed specifications and pricing for signature items in our Burberry product spreadsheet compilation, featuring seasonal collections and heritage designs.