Thomas Burberry, a 21-year-old draper's apprentice, established the brand with the aim of creating practical, weatherproof clothing. His breakthrough came in 1879 with the invention of gabardine, a breathable, water-resistant fabric that revolutionized outerwear. This innovation laid the foundation for Burberry's reputation as a pioneer in functional yet stylish clothing.

In 1901, the brand introduced its iconic Equestrian Knight logo, symbolizing heritage, protection, and British identity. The logo remains a hallmark of the brand to this day.

World War I and the Trench Coat

Burberry's contributions during World War I further solidified its legacy. The brand designed the trench coat, originally intended for British military officers, featuring unique elements like gun flaps, D-rings, and a storm shield. This practical yet sophisticated design became a wardrobe essential for civilians post-war, cementing Burberry's place in fashion history.

Global Expansion and Modernization

Throughout the 20th century, Burberry expanded its reach globally, establishing itself as a symbol of British luxury. The brand's signature check pattern, introduced in the 1920s as a lining for trench coats, became a global phenomenon and a status symbol.

In the 21st century, Burberry embraced innovation under the leadership of designers like Christopher Bailey and Riccardo Tisci. The brand integrated digital technology into its marketing and retail strategies, including live-streamed fashion shows and social media campaigns, appealing to a younger, tech-savvy audience.

Burberry Today

Today, Burberry continues to balance tradition with modernity, offering a wide range of products, from timeless trench coats to cutting-edge accessories. The brand remains committed to sustainability, with initiatives like its ReBurberry Fabric Program, which repurposes fabric waste into new collections.

For a detailed look at some of Burberry's latest products, you can explore this comprehensive product spreadsheet, which highlights key items from their collection.

Conclusion

From its innovative beginnings to its status as a global luxury powerhouse, Burberry's story is one of resilience, creativity, and enduring style. Its ability to adapt while staying true to its heritage ensures that the brand remains a fixture in the fashion world for generations to come.