Burberry, a name synonymous with British luxury, has been a cornerstone of the fashion world for over a century. Founded in 1856 by Thomas Burberry, the brand started as a small outfitter's shop in Basingstoke, Hampshire. Thomas Burberry's vision was to create durable, functional, and stylish outerwear, which eventually led to the invention of gabardine, a waterproof fabric that revolutionized rainwear.
The brand's iconic trench coat, first designed for British soldiers during World War I, became a symbol of sophistication and practicality. The coat's distinctive features, such as the D-ring belt, epaulettes, and gun flap, were originally designed for military use but have since become timeless elements of Burberry's design language.
In addition to its trench coats, Burberry is renowned for its signature check pattern, which was introduced in the 1920s as a lining for its coats. This pattern, known as the "Burberry Check," has become one of the most recognizable symbols of the brand. Over the years, it has been incorporated into various products, from scarves and handbags to eyewear and fragrances.
Burberry's commitment to innovation is evident in its digital initiatives. The brand was one of the first luxury fashion houses to embrace e-commerce and social media, setting a precedent for others in the industry. Burberry's digital strategy has not only enhanced its global reach but also allowed it to connect with a younger, tech-savvy audience.
Today, Burberry continues to uphold its legacy of quality and craftsmanship while staying relevant in a rapidly changing world. The brand's collections, under the creative direction of Riccardo Tisci, blend traditional British aesthetics with contemporary influences, appealing to a diverse audience. From its iconic trench coats to its latest runway designs, Burberry remains a symbol of timeless elegance and innovation.
For those interested in exploring Burberry's product offerings in more detail, you can visit the comprehensive product spreadsheet