Since its founding in 1856, Burberry
From Humble Beginnings to Global Recognition
At just 21 years old, Thomas Burberrygabardine, a breathable yet weatherproof fabric that revolutionized outerwear.
Burberry's reputation soared when
- Polar explorer Sir Ernest Shackleton wore Burberry gabardine during expeditions
- The British military adopted the iconic Trench Coat in World War I
- Royal warrants were received from both Queen Elizabeth and the Prince of Wales
The Signature Check Pattern Takes the World by Storm
Perhaps Burberry's most recognizable symbol - the Nova Check
- A status symbol among Britain's elite
- A favorite of aristocrats and celebrities
- The inspiration that pushed Burberry into accessories
The check pattern became so popular that it appeared on everything from scarves to umbrellas, though the company later dialed back its use to maintain brand exclusivity.
Modern Burberry Pushes Digital Boundaries
In the 21st century, Burberry surprised two industries:
Fashion:
Retail:
Today, under CEO Jonathan Akeroyd's leadership, Burberry maintains momentum with:
- Digital integration like augmented reality shopping
- Collaboration with UK's circular textiles initiative
- The recent Monogram collection that nods to archive designs
For those interested in seeing a detailed product breakdown, download this electronic burberry product specifications
The essence of Burberry remains its delicate balance between the historical and the hype, crafting garments that connect generations through exceptional British design narratives.