Founded in 1856 by Thomas Burberry, the Burberry brand has evolved from a small outdoor attire shop in Basingstoke, England, into a globally recognized symbol of British luxury and craftsmanship. Renowned for its distinctive tartan pattern and iconic trench coats, Burberry seamlessly blends tradition with modern innovation.
Humble Beginnings
At just 21 years old, Thomas Burberry opened his first store focusing on durable outerwear. His pioneering invention—gabardine, a breathable yet weatherproof fabric—revolutionized rainwear in 1879. This patented material later became the foundation of the brand's legendary trench coats.
The Trench Coat Legacy
During World War I, Burberry adapted its designs for British military officers, giving birth to the iconic "trench coat." Features like D-rings (for map cases) and epaulets (for rank insignia) remain signature details today. Celebrities from Humphrey Bogart to Kate Moss have immortalized this piece in popular culture.

Nova Check & Brand Evolution
The nova check pattern, introduced in the 1920s as a coat lining, became so popular that Burberry expanded it to scarves and accessories. Though temporarily phased out in the 2000s to combat counterfeiting, the check pattern stages periodic comebacks as seasonal collectibles
Modern Reinventions
- 1990s-2000s:
- 2018:
- 2023:
"Burberry proves tradition and avant-garde design can coexist—each collection writes a new chapter while honoring its archives." — Vogue UK
Currently ranking among the world's top 10 luxury brands, Burberry maintains relevance through digital-first strategies including NFT collections and metaverse experiences. Yet the brand stays anchored to Thomas Burberry’s original vision: creating functional, weather-ready elegance for explorers and urbanites alike.