Burberry, a brand synonymous with British luxury, has been a cornerstone of the fashion industry for over 160 years. Founded in 1856 by Thomas Burberry, the brand began as a small outfitter's shop in Basingstoke, Hampshire. Today, it is celebrated worldwide for its iconic trench coats, distinctive check pattern, and commitment to innovation.
Thomas Burberry, a visionary entrepreneur, started his journey by creating durable and practical outerwear for the British countryside. His breakthrough came in 1879 when he invented gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation quickly gained recognition, and by the late 19th century, Burberry was outfitting explorers and adventurers, including Sir Ernest Shackleton during his Antarctic expeditions.
One of the brand's most enduring symbols is the Burberry trench coat, introduced during World War I. Designed for British officers, the coat featured a belt, epaulets, and D-rings, which were functional for carrying equipment. After the war, the trench coat became a fashion staple, beloved for its versatility and timeless design. Over the decades, Burberry has reimagined this classic piece, ensuring it remains relevant in modern wardrobes.
Another hallmark of Burberry is its iconic check pattern, first introduced as a lining for the trench coat in the 1920s. The beige, black, red, and white design became a global symbol of luxury and sophistication. Despite facing challenges, such as overexposure in the 2000s, Burberry successfully revitalized its legacy by reinventing the check as a high-fashion statement.
In the 21st century, Burberry has continued to innovate, merging tradition with technology. Under the creative direction of Riccardo Tisci, appointed in 2018, the brand has embraced a bold, contemporary aesthetic while staying true to its heritage. Burberry has also been a pioneer in digital fashion, hosting live-streamed runway shows and engaging with younger audiences on social media.
Today, Burberry is more than just a fashion brand; it is a cultural icon. Its commitment to sustainability, craftsmanship, and inclusivity reflects its forward-thinking ethos. From its humble beginnings in a small English town to its status as a global luxury powerhouse, Burberry's story is a testament to enduring creativity and innovation.
For more details on Burberry's latest collections and products, you can explore this comprehensive electronic spreadsheet