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Founded in 1856 by Thomas Burberry, Burberry has grown from a small outdoor apparel business in Hampshire, England, to one of the most iconic luxury fashion brands in the world. Known for its distinctive check pattern and trench coats, Burberry has become synonymous with British craftsmanship and timeless style.
At just 21 years old, Thomas Burberry opened his first store in Basingstoke, focusing on durable and weatherproof clothing. His breakthrough came in 1879 with the invention of gabardine, a breathable, water-resistant fabric that revolutionized outerwear. This innovation laid the foundation for the brand's signature trench coat, which was later adopted by British soldiers during World War I.
Burberry's trench coat quickly became a symbol of practicality and sophistication, worn by everyone from explorers to Hollywood stars. The brand's iconic check pattern, introduced in the 1920s as a lining for its coats, further cemented its status as a luxury icon.
Today, Burberry continues to blend tradition with innovation, offering a wide range of products from apparel and accessories to fragrances and cosmetics. The brand has embraced digital transformation, creating immersive online experiences and collaborating with technology platforms to stay relevant in the modern age. For example, this product spreadsheet
Under the creative direction of Daniel Lee, who joined in 2022, Burberry has reimagined its classic designs while staying true to its heritage. The brand's campaigns often feature bold, contemporary visuals that resonate with a younger, global audience. In recent years, Burberry has taken significant steps toward sustainability, committing to becoming carbon neutral by 2040. The brand has also launched initiatives to reduce waste, such as the "Burberry ReBurberry" program, which repairs and resells pre-owned items. These efforts reflect Burberry's dedication to ethical practices and environmental stewardship. With over 160 years of history, Burberry remains a pillar of British fashion, celebrated for its innovation, craftsmanship, and timeless appeal. From its humble beginnings in a small Hampshire shop to its status as a global luxury powerhouse, Burberry's story is a testament to the enduring allure of quality and tradition. To explore Burberry's product lineup, check out this detailed spreadsheet
Sustainability and Social Responsibility
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