Founded in 1856 by Thomas Burberry, Burberry has grown from a small outdoor apparel shop in Basingstoke, England, to a globally recognized luxury brand. Known for its iconic trench coats, distinctive check pattern, and innovative designs, Burberry has become synonymous with British elegance and craftsmanship.
From Humble Beginnings to Global Fame
Thomas Burberry, a 21-year-old draper's apprentice, initially set up his shop to focus on outdoor clothing. His vision was to create durable and functional garments that could withstand harsh weather conditions. In 1879, Burberry invented gabardine, a breathable, weatherproof fabric that revolutionized outdoor wear. This innovation laid the foundation for the brand's future success.
By the early 20th century, Burberry had gained international recognition. The brand's trench coat became a staple for British officers during World War I, earning its place in history as a symbol of both practicality and style. Over the decades, Burberry expanded its product range to include accessories, fragrances, and ready-to-wear collections, solidifying its status as a luxury powerhouse.
The Iconic Check and Modern Innovations
Burberry's signature check pattern, introduced in the 1920s as a lining for its trench coats, quickly became a hallmark of the brand. The beige, black, red, and white design is now instantly recognizable and has been incorporated into a wide range of products, from scarves to handbags.
In recent years, Burberry has embraced digital innovation to stay ahead in the fashion industry. The brand has been a pioneer in social media marketing, live-streaming fashion shows, and even creating immersive digital experiences for its customers. This forward-thinking approach has allowed Burberry to maintain its relevance in an ever-changing market.
Explore Burberry's Latest Collections
For those interested in discovering Burberry's latest offerings, check out this digital catalog
Burberry's enduring appeal lies in its ability to blend tradition with innovation. With over 160 years of history, the brand continues to captivate fashion enthusiasts around the world, proving that timeless style knows no bounds.