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The Enduring Legacy of Burberry: From Trench Coats to Global Icon

2025-09-18

Founded in 1856 by a 21-year-old draper's apprentice named Thomas Burberry, the British luxury fashion house Burberry has grown from a small outdoor attire shop in Hampshire, England, into a globally recognized symbol of classic style and innovation. The brand's journey is a fascinating story of visionary design, royal endorsement, and adaptable evolution.

Thomas Burberry's initial focus was on developing durable outerwear that could withstand the British climate. His most significant contribution to fashion came in 1879 with the invention of gabardine. This breakthrough fabric was breathable, weatherproof, and tear-proof, unlike the heavy rubberized cotton typically used for rainwear at the time. This innovation revolutionized rainwear and laid the foundation for the brand's future. The gabardine's success was cemented when Burberry received a royal warrant from King Edward VII in the early 20th century, solidifying its reputation for quality and reliability.

The brand's iconic trench coat was born from practical military needs. Originally designed as an officer's coat for British soldiers fighting in the trenches during World War I, its functional features—like the gun flap, D-rings for attaching gear, and storm shield—became timeless style elements. Following the war, the coat was adopted by civilians and Hollywood stars, forever associating Burberry with effortless elegance and sophistication.

Another unmistakable emblem of the brand is the Nova check pattern—a beige background with black, white, and red stripes. Initially used as a lining for the trench coats in the 1920s, the pattern exploded in popularity during the latter half of the century. However, by the late 1990s and early 2000s, the pattern became widely counterfeited and suffered from overexposure. Under the creative direction of Christopher Bailey and later Riccardo Tisci, Burberry masterfully reclaimed its heritage, subtly reworking the check and using it more sparingly as a symbol of refined luxury rather than ubiquity.

Today, Burberry's product portfolio is vast and diverse, expertly blending its rich heritage with a modern, forward-looking vision. While the trench coat remains the undeniable cornerstone, the brand offers a complete range of ready-to-wear, accessories, leather goods, and fragrances for men, women, and children. For a detailed look at the current offerings and styles, you can explore this comprehensive product spreadsheet.

From its humble beginnings to its status as a digital-age luxury powerhouse, Burberry's story is one of constant reinvention while staying true to its core values of quality, function, and timeless British style. It stands as a testament to how heritage, when nurtured and respected, can provide a powerful foundation for innovation and global success.