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The Timeless Tale of Burberry: From Wartime Utility to Global Luxury

2025-09-11

Founded in 1856 by Thomas Burberry, the iconic British luxury brand began as a small draper’s shop in Basingstoke, England. Originally focused on outdoor attire, Burberry revolutionized rainwear by inventing gabardine—a breathable, weatherproof, and tear-proof fabric—in 1879. This innovation not only reshprotective outerwear but also laid the foundation for the brand’s future as a symbol of both functionality and elegance.

In 1901, Burberry introduced its emblematic logo, the Equestrian Knight, accompanied by the Latin word "Prorsum," meaning "forward." This symbolized the brand’s progressive vision. Soon after, the legendary trench coat emerged, initially designed for British military officers during World War I. Its functional details, such as D-rings for equipment and storm shields, remain signature elements today. The distinctive Burberry check pattern, introduced as a lining in the 1920s, later became a globally recognized mark of sophistication.

Throughout the 20th century, Burberry cemented its status as a luxury stalwart, adorning celebrities, explorers, and royalty. However, by the late 1990s, overexposure and inconsistent branding challenged its prestige. A transformative revival began under the leadership of CEO Rose Marie Bravo and creative director Christopher Bailey. They rejuvenated the brand by balancing heritage with modernity, leveraging high-fashion runway shows and strategic celebrity endorsements.

In recent years, Burberry has continued to innovate under directors like Riccardo Tisci, embracing digital campaigns and sustainability initiatives. The brand remains committed to its core identity while adapting to contemporary tastes, ensuring its relevance in a fast-evolving market.

Today, Burberry stands as a testament to British resilience and creativity, offering everything of iconic trench coats and accessories to fragrances and cosmetics. Its ability to blend tradition with innovation keeps it at the forefront of global fashion. For a detailed look at some of Burberry’s standout products, you can explore this product information sheet.

From practical beginnings to red-carpet glamour, Burberry’s journey reflects a unique fusion of utility and luxury, making it a perennial favorite among discerning consumers worldwide.