Established in 1856 by Thomas Burberry, a former draper's apprentice, Burberry began as a small outfitter’s shop in Basingstoke, England, specializing in outerwear. From these modest origins, it has grown into one of the world's most iconic luxury fashion houses, synonymous with British heritage, craftsmanship, and innovation.
The Invention of Gabardine
In 1879, Thomas Burberry revolutionized rainwear by inventing gabardine, a breathable, weatherproof, and tearproof fabric. This groundbreakingmaterial, created by yarn waterproofing before weaving, offered unparalleled protection from the British weather. This innovation led to the creation of the trench coat, originally designed for officers in the First World War. Features like the D-ring for attaching equipment, the gun flap, and the storm shield became hallmarks of its functional design, transitioning seamlessly from the battlefield to the fashion runway.
The Iconic Check Pattern
Burberry’s identity was further cemented in the 1920s with the introduction of the signature Nova Check—a pattern of black, white, and red lines intersecting on a camel background. Initially used as a lining for the trench coats, the check quickly became a powerful status symbol. However, after periods of over-exposure and counterfeiting, the brand masterfully reasserted control over this iconic pattern, re-establishing it as a mark of luxury and exclusivity.
Modern Evolution and Digital Frontier
The late 20th and early 21st centuries marked a period of revitalization for Burberry. Under the guidance of Creative Director Christopher Bailey, the brand skillfully balanced its rich history with a forward-thinking vision. Burberry became a pioneer in digital fashion, live-streaming runway shows, and engaging customers through social media, ensuring its relevance for a new, tech-savvy generation.
Today, under the direction of new leadership, Burberry continues to honor its legacy while pushing creative boundaries. It offers a complete range of products, from its foundational outerwear to fragrances, accessories, and itselectronic gadgets, detailed in this comprehensive product spreadsheet. Each piece reflects the brand's unwavering commitment to quality, function, and timeless style.
From its functional beginnings to its status as a global luxury powerhouse, the story of Burberry is one of constant innovation and enduring appeal. It is a brand that has not only dressed history but has also shaped it, remaining a definitive symbol of British elegance in a modern world.