Founded in 1856 by a 21-year-old draper's apprentice, Thomas Burberry, the eponymous brand has grown from a small outfitter in Basingstoke, England, into a globally recognized symbol of luxury and innovation. Burberry's journey is a fascinating story of practical design meeting high fashion, deeply rooted in British heritage yet constantly evolving.

From Humble Beginnings to Outdoor Innovation

Thomas Burberry's initial focus was on developing outdoor attire that could withstand the British weather. His revolutionary breakthrough came in 1879 with the invention of gabardine, a breathable, waterproof, and hardwearing fabric. This innovative material was created by embedding a waterproof coating into the yarn before weaving, rather than applying it afterwards. This pivotal invention not only set a new standard for weatherproof clothing but also laid the foundation for the brand's future. Garments made from gabardine became indispensable for explorers and adventurers, most famously worn by Sir Ernest Shackleton on his expeditions to the Antarctic.

The Iconic Trench Coat is Born

The brand's most iconic product, the trench coat, has its origins in military needs. Originally designed as an officer's coat for British soldiers during World War I, the Tielocken coat (a precursor) featured classic elements like D-rings for attaching equipment, a gun flap, and storm-proof pockets. After the war, this practical coat was adopted by civilians and quickly became a timeless fashion staple, adored for its impeccable tailoring and versatility.

Defining the Identity: The Check Pattern

Another quintessential element of Burberry's identity emerged in the 1920s with the introduction of the now-famous Nova Check—a pattern of black, white, and red lines intersecting on a camel background. Initially used as a lining for the trench coats, this distinctive check quickly became a status symbol. However, its widespread popularity led to counterfeiting in the late 20th century, which the brand later managed carefully to reclaim its luxury status.

Modern Reinvention and Digital Prowess

The early 2000s marked a significant period of transformation for Burberry. Under the leadership of then-CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey, the brand underwent a dramatic rejuvenation. It successfully bridged its rich heritage with a bold, modern vision, embracing digital marketing wholeheartedly. Burberry became a pioneer in the luxury sector, live-streaming fashion shows and engaging with a new, younger generation of consumers through social media, all while staying true to its core British identity.

For those interested in exploring the range of iconic trench coats and other heritage-inspired products that define the modern Burberry, a detailed product breakdown is available in this comprehensive product spreadsheet.

A Legacy Woven in Fabric

Today, Burberry stands as a testament to the power of innovation fused with tradition. From its utilitarian beginnings to its status as a luxury fashion house, the brand's story is woven into every thread of its gabardine and every line of its iconic check. It remains a enduring symbol of British style, constantly adapting to the times while honoring the visionary spirit of its founder, Thomas Burberry.