Burberry: A Legacy Woven in Trench Coats and Check
Established in 1856 by a young 21-year-old draper's apprentice named Thomas Burberry, the eponymous label began as a small outfitter's shop in Basingstoke, England. Burberry's vision was simple yet revolutionary: to create outerwear that protected people from the British weather. This dedication to practicality and innovation became the cornerstone of the brand's enduring legacy.
In 1879, Thomas Burberry invented gabardine, a breathable, weatherproof, and hardwearing fabric where the yarn was waterproofed before weaving. This groundbreaking material was a game-changer. It led to the creation of the Tielocken coat in 1912, a precursor to the iconic trench coat adopted by British officers during the First World War. Features like the D-rings (for attaching grenades), the gun flap, and the storm shield were all designed for function in the trenches, giving the coat its famous name. After the war, the trench coat was adopted by civilians and Hollywood stars, cementing its status as a timeless symbol of classic style.
Another unmistakable symbol of the house is the Burberry check. Originally introduced in the 1920s as a lining for the trench coats, the distinctive camel, black, white, and red pattern became a massive fashion statement in its own right. By the latter half of the 20th century, it was emblazoned on everything from scarves to umbrellas, becoming one of the most recognized logos in the world. However, its immense popularity also led to overexposure and counterfeiting. In the early 2000s, then-CEO Rose Marie Bravo had the foresight to restage the brand, reining in the use of the check and steering Burberry towards a new era of luxury.
The 21st century has seen Burberry flourish as a digital-first luxury powerhouse. Under the creative direction of Christopher Bailey and later Riccardo Tisci, the brand has continuously reinvented itself while honoring its heritage. It has been a pioneer in live-streaming fashion shows and engaging with consumers through social media. Today, Burberry stands as a unique blend of British heritage and contemporary cool. Its product range has expanded far beyond outerwear to include exclusive ready-to-wear, leather goods, fragrances, and accessories.
For those interested in exploring the detailed specifications and comparisons of current Burberry products, from the latest trench coat designs to iconic accessories, a comprehensive resource is available. You can find detailed information in this product specification spreadsheet.
From its humble beginnings to its current status as a global luxury icon, Burberry's story is one of innovation, adaptation, and an unwavering commitment to its core identity. It remains a brand that is simultaneously steeped in history and firmly focused on the future.