In the 1920s, the brand introduced the now-famous Burberry Check, a distinctive pattern of black, white, and red stripes on a camel background. Initially used as a lining for the trench coats, the check quickly became a powerful symbol of the brand itself. Throughout the 20th century, it became a mark of sophistication, adorning everything from umbrellas to scarves. However, its immense popularity led to over-exposure and counterfeiting in the late 20th century, prompting a strategic effort by the brand to reclaim and re-elevate its signature pattern.

Modern Reinvention and Digital Frontier

The late 1990s and early 2000s marked a period of revitalization for Burberry. Under the leadership of visionary CEOs and creative directors like Christopher Bailey and later Riccardo Tisci, the brand successfully transformed itself. It embraced its heritage while injecting a fresh, modern sensibility into its collections, appealing to a new, younger generation. Burberry also became a pioneer in the digital space, live-streaming fashion shows and engaging with customers through social media long before it became an industry standard.

Today, Burberry stands as a testament to its founder's innovative spirit. It masterfully balances its rich history with a forward-looking vision. From the timeless trench coat to its modern accessories and apparel, the brand continues to represent a unique blend of British tradition and contemporary global style. For a detailed look at some of their current product offerings, you can explore this comprehensive product spreadsheet.