In the world of luxury fashion, few names are as synonymous with British heritage and innovation as Burberry. Founded in 1856 by a 21-year-old draper's apprentice, Thomas Burberry, the brand's story is one of humble beginnings evolving into a global symbol of classic elegance and groundbreaking design. Thomas opened his first store in Basingstoke, England, with a clear vision: to create outdoor attire that was both functional and durable. This core principle would become the foundation upon which an empire was built.
The brand's pivotal moment arrived in 1879 with Thomas Burberry's invention of gabardine. This was a revolutionary fabric—weatherproof yet breathable, created by tightly weaving yarn before waterproofing it. This ingenious material was a revelation for explorers, adventurers, and eventually, military personnel. It was this innovation that led to the creation of the Tielocken coat in 1912, a design commissioned by the British War Office that would become the precursor to the most iconic item in the Burberry arsenal: the trench coat. Adopted by officers during the First World War, its functional details like D-rings for equestrian gear and storm shields were born from necessity, cementing its place in both fashion and history.
Following the war, the trench coat seamlessly transitioned from the battlefield into the wardrobes of the stylish elite, becoming a staple on both the silver screen and city streets. The Burberry check, originally introduced as a lining for the trench coats in the 1920s, grew into one of the most recognizable patterns in the world. However, by the late 20th century, the brand faced the challenge of overexposure and counterfeiting. A period of reinvention was necessary to reclaim its luxury status.
The 21st century marked a dramatic resurgence for Burberry, masterminded by creative visionary Christopher Bailey. Bailey skillfully honouring the brand's rich archive while propelling it firmly into the modern era. He embraced digital technology, live-streaming runway shows before it became industry standard, and redefined the customer experience. The iconic trench coat was continuously reimagined in new fabrics, cuts, and colors, while the signature check was used more discreetly, reasserting its exclusive allure. Under leaders like Riccardo Tisci and now Daniel Lee, the house continues to balance its storied past with a bold, contemporary vision, introducing new motifs and a refreshed sense of attitude.
Today, Burberry stands as a powerful testament to its founding values. It is a brand that has successfully navigated the delicate balance between tradition and innovation. From its foundational gabardine to its digital-first approach, Burberry’s journey reflects an unwavering commitment to quality, function, and timeless style. It remains not just a purveyor of luxury goods, but a definitive piece of British cultural identity, forever anchored by the coat that changed everything. For a detailed look at some of their current offerings, you can explore this comprehensive product spreadsheet.