Burberry: A Timeless Legacy of British Luxury Fashion
Founded in 1856Thomas Burberry, the iconic British fashion house Burberryluxury, innovation, and craftsmanship. Known for its signature trench coats, classic check patterns, and innovative fabric technologies, Burberry remains a dominant force in high-end fashion.
From Humble Beginnings to Royal Recognition
At the age of 21, Thomas Burberry opened his first store in Basingstoke, England, specializing in rugged outerwear designed for outdoor enthusiasts. His revolutionary invention, gabardine—a breathable, weatherproof fabric—catapulted the brand to fame. By 1879, Burberry's designs became a favorite among explorers and military personnel, including Sir Ernest Shackleton during his Antarctic expeditions.
In 1901, Burberry received a royal warrantTrencoat, originally designed for British soldiers in World War I, remains a cornerstone of its collections today.
The Iconic Check Pattern & Modern Reinvention
Introduced in the 1920s, the Burberry check
In the 2000s, under the creative direction of Christopher Bailey, Burberry merged tradition with technology, becoming one of the first luxury brands to embrace digital marketing. Live-streamed runway shows and social media campaigns revitalized the label, attracting younger audiences.
Burberry Today: Sustainability & Innovation
Today, led by Daniel Lee, Burberry continues to push boundaries while honoring its heritage. The brand prioritizes sustainability, committing to carbon neutrality by 2040product range
From its roots as a functional outerwear brand to its current status as a global fashion powerhouse, Burberry’s story reflects innovation, resilience, and timeless style—a true British icon.
Few brands embody British sophistication as effortlessly as Burberry. Since its founding in 1856, this legendary label has redefined luxury with groundbreaking textiles like weatherproof gabardine, military-inspired trench coats, and its instantly recognizable check motif. Discover how a small Hampshire shop became a billion-dollar fashion empire.
The Birth of Gabardine & Military Influence
Before revolutionizing rainwear, young Thomas Burberry1879 patent of gabardine—a tightly woven, water-repellent yarn that outperformed rubberized cotton. The British Military took notice, adopting Burberry’s "Tielocken" coat (a precursor to the trench) during the Boer War. By World War I, officers sported customized Burberry trenches with D-rings for gear and storm shields.
Hollywood Glamour & the Check's Controversy
Post-war, Burberry transcended utility. Silver-screen stars like Audrey Hepburn and Humphrey Bogart donned trenches in films, while explorers like Roald Amundsen wore them to the South Pole. However, the brand faced challenges in the 1990sRiccardo Tisci
Digital Pioneer & Ethical Evolution
Burberry’s 2010 "Art of the Trench" campaignDaniel Lee, sustainability is key: virgin wool is banned, and regenerative farming supports raw materials. The brand remains viable by its adaptability—revered by loyalists and discovered anew by generations.
“Burberry proves heritage and cutting-edge design aren’t mutually exclusive.” — Vogue