Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry
From Weatherproof Gabardine to Runway Royalty
In 1879, Burberry revolutionized outerwear with the invention of gabardine, a breathable, waterproof fabric. This innovation led to the creation of the iconic Trench Coat, initially designed for British military officers during World War I. The coat’s functional details—D-rings for gear, storm shields, and epaulets—became signature design elements still celebrated today.
The Check Pattern: A Global Cultural Phenomenon
The Burberry Nova Check, introduced in the 1920s as a lining for coats, soon transcended its utilitarian roots. By the 1990s, it adorned everything from scarves to dog accessories, though rampant counterfeiting in the 2000s prompted the brand to strategically reposition
"Burberry’s story is one of reinvention—bridging heritage with digital modernity." — Riccardo Tisci
A New Era of Digital & Sustainable Innovation
Under creative leads like Christopher Bailey (2001–2018) and Riccardo Tisci (2018–present), Burberry embraced tech-driven retail, livestreaming runway shows before rivals. The 2019 launch of monogrammed collections
Key products defining Burberry’s heritage (2010–2024):
Product | Release Year | Innovation |
---|---|---|
Leather-Trimmed Trench | 2021 | Eco-friendly dyes |
Olympia Bag | 2020 | Equestrian-inspired arches |