The Timeless Legacy of Burberry: A Story of British Luxury
Founded in 1856 by Thomas Burberry, this iconic British fashion house began as a small outfitter's shop in Basingstoke, Hampshire. Over the decades, Burberry transformed into a global symbol of luxury, renowned for its distinctive check pattern and innovative outerwear. The brand's journey reflects British heritage meeting cutting-edge design, creating a unique position in haute couture history.
A Pioneer in Weatherproof Fashion
Burberry revolutionized outerwear in 1879 by inventing gabardine - a breathable, weatherproof fabric that repelled rain while remaining comfortable. This breakthrough material became the foundation for the legendary Burberry trench coat, initially designed for British military officers during World War I. The functional design elements (D-rings, storm flaps, and epaulets) remain signature details in modern collections.
The Iconic Check Pattern
Entering the 1920s, Burberry introduced its now-famous beige, black, white, and red check lining. Originally meant for coat linings, the pattern became ubiquitous after appearing on celebrity accessories. By the 1960s, the check became a status symbol across social classes, demonstrating Burberry's unique ability to balance exclusivity with cultural relevance.
| 1856 | Store established in Basingstoke |
| 1879 | Gabardine fabric invention |
| 1912 | First trench coat design patent |
| 1924 | Introduction of the check pattern |
Modern Reinvention
The early 2000s saw Burberry overcome challenges of overexposure through a bold digital-first strategy. As the first luxury brand to live-stream fashion shows and embrace social media marketing, Burberry reestablished its premium positioning while honoring heritage. Recent collections continue blending house codes with contemporary streetwear influences under chief creative officer Daniel Lee.
Burberry's product range expanded significantly beyond outerwear to include:
- Signature handbags featuring the TB monogram
- Luxury footwear collections
- Cutting-edge sunglasses and eyewear
- Exclusive Burberry beauty products
"Burberry represents that perfect English sensibility of proper, and improper at exactly the same time." - Christopher Bailey, Former Chief Creative Officer
Preserving Heritage, Embracing Innovation
From dressing polar explorers to becoming a royal warrant holder, Burberry maintains its reputation for technical excellence while evolving designs for contemporary luxury consumers. The brand's 168-year journey proves how tradition and innovation can coexist to create enduring fashion relevance.