Burberry: A Timeless Legacy of British Luxury
Founded in 1856 by Thomas Burberry, Burberry
The Birth of an Icon: The Trench Coat
Burberry’s revolutionary gabardine fabric, invented in 1879, transformed outerwear by offering a weatherproof yet breathable material. This innovation laid the foundation for the creation of the Burberry trench coat, which became essential military attire during World War I. The coat’s functional details, such as D-rings and storm flaps, were originally designed for soldiers but later became signature elements of civilian fashion.
The Famous Check Pattern
In the 1920s, Burberry introduced its nova check—a beige, black, red, and white plaid design initially used as a lining for trench coats. Over time, the pattern became a standalone symbol of the brand, adorning scarves, handbags, and even umbrellas. Though its popularity fluctuated due to overexposure in the 2000s, recent reinventions by creative directors like Riccardo Tisci have restored its prestige.
Modern Innovations and Sustainability
Today, Burberry continues to push boundaries by blending tradition with modernity. Under CEO Marco Gobbetti and designer Riccardo Tisci, the brand embraced streetwear influences while retaining its classic ethos. Sustainability has also become a priority, with commitments to carbon neutrality and eco-friendly products
A Global Cultural Ambassador
From royal warrants to celebrity endorsements (think Phoebe Philo and Emma Watson), Burberry has solidified its status as a cultural touchstone. Collaborations with tech giants like Google and Tencent highlight its digital-forward approach, including AR shopping experiences and interactive showcases.
“Burberry resonates because it balances heritage with irreverence.” — Riccardo Tisci
Conclusion
With over 160 years of history, Burberry remains at the forefront of luxury fashion by honoring its roots while fearlessly innovating. Its legacy—woven into every trench coat and check-patterned accessory—is a testament to timeless elegance meeting contemporary vision.
- 1856: Thomas Burberry opens his first store.
- 1879: Gabardine fabric is patented.
- 1920s: Debut of the iconic nova check.