The Timeless Legacy of Burberry: A British Icon
Burberry is a name synonymous with British luxury, renowned for its iconic trench coats, distinctive tartan patterns, and pioneering innovations. Founded in 1856 by Thomas Burberry, this beloved brand has evolved from a small outerwear shop into a global fashion powerhouse, celebrated for its heritage and timeless designs.
Humble Beginnings
At just 21 years old, a young Thomas Burberry established his first store in Basingstoke, Hampshire, specializing in durable outdoor clothing. His vision was simple: to craft garments that could withstand harsh British weather. Little did he know that his inventions—such as gabardine, a breathable yet waterproof fabric—would revolutionize outerwear.
The Trench Coat's Origins
The Burberry trench coat, perhaps the brand's most recognizable creation, emerged during World War I. Designed for British soldiers, it featured waterproof gabardine, a belted waist, and D-rings for holding gear. After the war, civilians embraced the style, thanks in part to Hollywood stars like Audrey Hepburn and Humphrey Bogart, who made it a symbol of elegance.
The Nova Check Revolution
Another defining element of Burberry is its signature tartan, the Nova Check. Introduced in the 1920s as a lining for coats, the pattern—a blend of beige, black, white, and red—later became a standalone emblem of Burberry’s aesthetic. Though trendy amongst aristocrats in the 1960s, Nova Check later served as inspiration for modern reinterpretations
Rebirth & Reinvention
After facing brand exhaustion in the early 2000s, Burberry underwent a revitalization under former CEO Christopher Bailey. Embracing digital innovations (such as live-streaming fashion shows) and expanding beyond accessories into makeup and fragrances, the brand cemented its upscale status anew. Celebrities known for their love of Burberry—including Jane Birkin, Emma Watson, and Cristiano Ronaldo—have also kept heritage craftsmanship with modern appeal.
What Makes Burberry Stand Out?
Unlike other fashion houses steeped in change, Burberry thrives by balancing its heritage with forward-thinking design. Whether through creative directors like Riccardo Tisci or new drops on their seasonal product line, the brand continues to convince all generations of its enduring relevancy.