Founded in 1856Thomas Burberry, this iconic British luxury brand began as a small outdoor apparel store in Basingstoke, England. Initially crafting durable clothing for country sports enthusiasts, Burberry revolutionized fashion in 1879 with its invention of gabardine
Defining Moments in Burberry's Journey
- World War I Legacy: The brand's trench coat became standard issue for British officers, featuring D-ring belts and storm shields.
- 1924: Introduction of the signature check pattern, originally used as a coat lining.
- 1990s Revival: Under designer Christopher Bailey, Burberry transformed into a global luxury powerhouse.
Notably, celebrities like Kate Moss and Charlize Theron helped rebrand the check pattern from stuffy to fashionable in the early 2000s.
Digital Innovation Meets Heritage
As one of the first luxury brands to embrace digital marketing, Burberry pioneered live-streamed fashion shows and social media engagement under CEO Angela Ahrendts. The brand continues evolving while honoring its roots – notably through:
- Sustainable initiatives using ethically sourced materials (2025 carbon-neutral goal)
- VR experiences in flagship stores blending AR with heritage displays
- Seasonal collections featuring contemporary interpretations of classics like the Carcoat and Knight Bag
Burberry represents the rare alchemy of British restraint and rebellious spirit.Today, the brand's outwear designs