In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, waterproof fabric crafted from tightly woven yarn. This breakthrough material laid the foundation for the brand's legendary trench coats, originally designed for British military officers during World War I. The coats' functional details – epaulettes, D-rings, and storm flaps – remain iconic design elements today.

From Functional Wear to Fashion Statement

Throughout the 20th century, Burberry transitioned from utilitarian clothing to high fashion, dressing celebrities like Audrey Hepburn and Humphrey Bogart. The 1920s saw the creation of the Burberry Check, a camel, white, black, and red plaid pattern that became a status symbol when featured as lining in their coats during the 1960s.

Challenges and Reinvention

The 1990s brought challenges as counterfeit products diluted the brand's exclusive appeal. Under CEO Rose Marie Bravo's leadership (1997-2006), Burberry successfully repositioned itself as a modern luxury brand. Strategic collaborations with designers like Christopher Bailey helped refresh classic pieces for new generations while maintaining heritage elements.

First Digital Luxury Pioneer

Burberry made fashion history by:

• Livestreaming its 2010 runway show
• Launching "Burberry Acoustic" to spotlight British musicians
• Becoming the first luxury brand with 500 million social media followers

Sustainable Future with British Roots

While expanding globally, Burberry maintains its commitment to British manufacturing with:

• Keystone garments still produced in Yorkshire
• Responsible sourcing of materials
• Eco-friendly packaging initiatives