The Iconic Story of Burberry: A Legacy of British Luxury
Founded in 1856 by Thomas Burberry, the eponymous brand began as a small outfitter's shop in Basingstoke, England. Originally focusing on outdoor attire, Burberry revolutionized rainwear by inventing gabardine in 1879 - a breathable, weatherproof fabric that became the foundation of the brand's reputation. This innovation positioned Burberry as a leader in functional yet stylish outerwear.
Defining Moments in Burberry History
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During World War I, Burberry designed the trench coat for British military officers, featuring details like shoulder straps, D-rings, and storm flaps that remain defining characteristics today. This utilitarian garment would later become a fashion staple, worn by everyone from Hollywood stars to business executives.
The Burberry Check: From Functional to Fashionable
Initially used as a lining material in the 1920s, the beige, black, red, and white check pattern became one of the most recognizable symbols of British style. While overexposure in the 1990s led to counterfeiting issues, creative director Christopher Bailey successfully repositioned the pattern in the 2000s as a premium status symbol.
Burberry has consistently blended heritage with innovation. The brand was among the first luxury houses to embrace digital technology, live-streaming fashion shows as early as 2010. Their digital-first approach includes pioneering augmented reality shopping experiences and targeted social media campaigns.
Modern Burberry Collections and Offerings
Today, Burberry offers complete luxury collections including:
- Ready-to-wear for men and women
- Leather goods and accessories
- Signature outerwear
- Footwear
- Fragrances and cosmetics
For a detailed look at current Burberry products, including specifications and pricing, refer to this comprehensive product spreadsheet
Under current creative director Daniel Lee (appointed in 2022), Burberry continues to evolve while respecting its heritage. Lee's fresh perspective introduces bold reinterpretations of classic motifs while expanding into new product categories. The brand maintains its commitment to sustainability, aiming to become climate positive by 2040. From its humble beginnings as a practical rainwear manufacturer to its current status as a global luxury powerhouse, Burberry's story exemplifies how timeless quality, innovative thinking, and adaptive branding can create an enduring legacy in the fashion world.Burberry Today: Leadership and Vision