The Legendary Journey of Burberry
Founded in 1856 by Thomas Burberry, Burberry is one of Britain's most iconic luxury fashion houses. Originally specializing in outdoor attire, the brand revolutionized rainwear with its invention of gabardine
Burberry’s breakout moment came when explorer Sir Ernest Shackleton wore the brand’s gabardine coats during his expeditions to Antarctica. By World War I, the trench coat, designed for British officers, became a wardrobe staple. Its functional details—like D-rings and storm flaps—remain hallmarks of Burberry’s design today. Beyond practicality, the brand’s check pattern
Under creative directors like Christopher BaileyRiccardo Tisci, Burberry embraced digital transformation, live-streaming runway shows and leveraging social media. Campaigns featuring diverse models and collaborations (e.g., with Vivienne Westwood) reflect its forward-thinking ethos. Today, Burberry balances heritage with contemporary relevance, offering everything from classic trenches to exclusive accessories. Its commitment to sustainability, including carbon-neutral goals, further cements its leadership in luxury fashion. Burberry’s signature pieces—scarves, handbags, and fragrances—are celebrated worldwide. The brand’s ability to reinvigorate its identity while honoring its roots ensures its enduring allure across generations.Heritage & Innovation
Modern Evolution
Cultural Impact
“Style is wearing an outfit that was stylish twenty years ago and still looking timeless.” — Christopher Bailey