The Timeless Tale of Burberry: A Legacy of British Elegance
Since its inception in 1856, BurberryThomas Burberry, a 21-year-old apprentice draper, the brand began as a small outfitter's shop in Basingstoke, England. What started as humble beginnings quickly evolved into a global fashion powerhouse, renowned for its iconic trench coats and signature plaid pattern.

The Invention of Gabardine
In 1879, Burberry revolutionized outdoor clothing with the invention of gabardine, a breathable, weatherproof fabric. This pioneering textile, crafted from tightly woven yarn treated with a water-resistant finish, quickly became the cornerstone of the brand's reputation. The fabric's durability and versatility led to its adoption by explorers, aviators, and even British military officers during World War I.
The Iconic Trench Coat
Perhaps Burberry's most recognizable contribution to fashion is the trench coat. Originally designed for British soldiers, the coat featured functional details like D-rings for attaching military gear, a storm shield to protect against rain, and epaulettes denoting rank. Over time, this utilitarian design transcended its military origins to become a timeless wardrobe staple. As noted in this product comparison sheet, Burberry continues to innovate while maintaining the coat's classic appeal.
The Birth of the Nova Check
The Burberry check, also known as the Nova Check, was introduced in the 1920s as a lining for trench coats. This distinctive tan, black, and red pattern eventually became synonymous with the brand itself, appearing on everything from scarves to umbrellas. Despite going in and out of fashion trends over the decades, the check remains an enduring symbol of Burberry's heritage.
"Burberry's strength lies in its ability to balance tradition with innovation while maintaining an unmistakable British sensibility."
Modern Evolution
As the fashion landscape evolved, so did Burberry. Under the creative direction of Christopher Baileyhere
Sustainability and Future Vision
Embracing its responsibility as a global luxury leader, Burberry has implemented comprehensive sustainability initiatives. These include committing to carbon neutrality, eliminating unnecessary plastic, and supporting artisanal craftsmanship. Alongside these efforts, the brand continues pushing boundaries with technology, such as augmented reality shopping experiences and blockchain authentication for products.
From dressing adventurers to royalty, from war trenches to high fashion runways, Burberry's journey encapsulates 150 years of British style evolution. As the brand moves forward, it remains grounded in the same principles that guided Thomas Burberry: quality, innovation, and an unwavering commitment to timeless design.