The brand expanded rapidly, gaining royal warrants from Queen Elizabeth II and the Prince of Wales. By the 20th century, Burberry’s distinct check pattern—a beige background with black, white, and red stripes—became a hallmark of luxury.

Cultural Impact and Reinvention

In the 1990s, Burberry became a cultural phenomenon, embraced by both British elites and fashion-forward celebrities. However, overexposure led to a period of decline. The appointment of Christopher Bailey as creative director in 2001 marked a turning point. Bailey rejuvenated the brand by elevating its craftsmanship while introducing streetwear-inspired collections.

Under Bailey’s leadership, Burberry pioneered digital innovation, live-streaming runway shows and integrating social media marketing. This bold approach positioned Burberry at the intersection of tradition and modernity.

Sustainability and the Future

Today, Burberry champions sustainability

As a tribute to its timeless appeal, Burberry continues to inspire—whether through its heritage trench coats or cutting-edge runway designs. The brand’s legacy proves that true craftsmanship never fades.