The Timeless Legacy of Burberry: A Journey Through British Fashion
Founded in 1856 by Thomas Burberry, the iconic British luxury brand Burberry
From Humble Beginnings to Global Recognition
At the tender age of 21, Thomas Burberry established his first store in Basingstoke, England, specializing in outdoor attire. His breakthrough came with the invention of gabardine fabricTrench Coat, originally designed for British military officers during World War I.
The brand expanded rapidly, gaining royal warrants from Queen Elizabeth II and the Prince of Wales. By the 20th century, Burberry’s distinct check pattern—a beige background with black, white, and red stripes—became a hallmark of luxury.
Cultural Impact and Reinvention
In the 1990s, Burberry became a cultural phenomenon, embraced by both British elites and fashion-forward celebrities. However, overexposure led to a period of decline. The appointment of Christopher Bailey as creative director in 2001 marked a turning point. Bailey rejuvenated the brand by elevating its craftsmanship while introducing streetwear-inspired collections.
Under Bailey’s leadership, Burberry pioneered digital innovation, live-streaming runway shows and integrating social media marketing. This bold approach positioned Burberry at the intersection of tradition and modernity.
Sustainability and the Future
Today, Burberry champions sustainability
As a tribute to its timeless appeal, Burberry continues to inspire—whether through its heritage trench coats or cutting-edge runway designs. The brand’s legacy proves that true craftsmanship never fades.
Explore Burberry’s latest designs and exclusive offers in this product catalog.
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