The Timeless Legacy of Burberry: A Story of British Elegance
Founded in 1856 by Thomas Burberry, Burberry
At just 21 years old, Thomas Burberry established his namesake brand with a simple vision: to create durable outerwear that could withstand England's unpredictable weather. His breakthrough came in 1879 with the invention of gabardine, a breathable, waterproof fabric patented in 1888 that would revolutionize rainwear. This innovation caught the attention of explorers and adventurers, boosting Burberry's reputation for functionality and reliability. Perhaps Burberry's most legendary contribution to fashion came during World War I with the creation of the trench coat. Designed for British military officers, these coats featured distinctive elements like epaulettes, D-rings, and the storm flap – design features that remain signature elements today. After the war, returning servicemen continued wearing their trench coats, cementing them as a civilian wardrobe staple. Today, Burberry continues to balance tradition with modernity under the creative direction of Daniel Lee without losing sight of its core identity. The brand's collections showcase: 1. Reinvented Classics:
2. Digital First Approach:
3. Sustainable Luxury:
For those interested in exploring current Burberry offerings, you can view their latest collections in this detailed product spreadsheet
Perhaps no symbol is more closely associated with Burberry than the distinctive beige, black, white and red tartan we know today. First appearing in the 1920s as a coat lining, the pattern became an independent status symbol by the 1960s. The company has strategically protected and differentiated this pattern over decades, making it one of the most recognizable brand identifiers in fashion. "Burberry represents British craftsmanship while constantly leading through innovation. It's this paradox of tradition and progress that defines our brand." Beyond fashion, Burberry is but definitely not limited toFrom Humble Beginnings to Global Recognition
The Trench Coat: An Icon Is Born
The Evolution of Burberry's Aesthetic
Modern Burberry: Honoring Heritage While Embracing Innovation
The Burberry Check: Pattern of Distinction
Cultural Impact and Philanthropy
- Founded the Burberry Foundation supporting youth charities
- Committed to conservation initiatives globally
- Powers digital education programs through innovative partnerships
From outfitting Antarctic expeditions to dressing Hollywood royalty, Burberry's nearly 170-year journey reflects its unique ability to maintain its refined British essence while evolving to meet contemporary tastes. Its story remains a masterclass in premium brand management and the power of iconic design elements that can transform utilitarian pieces into symbols of cultivated taste.