Thomas Burberry started his company at the age of 21, emphasizing durable, functional outerwear. His breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric that revolutionized rainwear. The material’s effectiveness led Burberry to supply military officers during World War I, including the iconic Trench Coat, which remains a must-have wardrobe staple today.

The Birth of the Iconic Check Pattern

In the 1920s, Burberry introduced its signature Nova Check—a camel, black, red, and white plaid pattern originally used as a coat lining. This design later became a symbol of status and sophistication. By the mid-20th century, the check adorned scarves, handbags, and luggage, solidifying its place in fashion history.[Explore collections via spreadsheet]

Modern Innovations and Celebrity Influence

As fashion evolved, Burberry adapted while preserving its classic appeal.The brand ventured into fragrances, runway partnerships, and digital innovations—notably becoming the first luxury label to livestream a fashion show in 2010. Celebrities like Kate Moss and Emma Watson have championed the brand, further cementing its status as a red-carpet favorite.

Sustainability and Future Endeavors

Under CEO Jonathan Akeroyd, Burberry prioritizes sustainability by committing to carbon neutrality and ethical sourcing. New collections blend tradition with modernity, ensuring continued relevance in an ever-changing industry.