The brand’s biggest breakthrough came during World War I, when Burberry redesigned its officer's coat to meet military demands—creating what we now know as the Burberry Trench Coat. Features like gun flaps, D-rings for equipment, and storm shields became functional details that endure in today’s designs. Learn more about modern Burberry accessories in this product guide.

The Famous Check Pattern

In the 1920s, Burberry introduced its Nova Check—a beige, black, white, and red plaid that later adorned everything from scarves to handbags. Initially used as a lining for trench coats, the pattern became synonymous with the brand (though it faced controversy in the 2000s due to overexposure). Today, Burberry balances tradition by reimagining this classic motif in limited collections.

Modern Reinvention

Under creative director Daniel Lee (appointed in 2023), Burberry continues to evolve while respecting its heritage. New campaigns focus on sustainability, such as carbon-neutral runway shows, and digital innovation like NFT-supported fashion. The brand’s recent Knight bag and streamlined outerwear reflect a younger, minimalist aesthetic.

“Burberry is a balance of contrasts—heritage and progression, functionality and artistry.” – Daniel Lee

From dressing polar explorers to featuring in hip-hop lyrics, Burberry’s 168-year journey proves that adaptability is key to timeless relevance. Whether through classic staples