In the 1920s, Burberry introduced what would become its most recognizable signature: the Burberry Check. Originally designed as a lining for trench coats, the tan, black, and red plaid pattern eventually became a status symbol worldwide. During World War I, Burberry supplied officers with their famous trench coats, further cementing the brand's association with both functionality and style.

3. Global Expansion and Fashion Icon Status

Post-war, Burberry transformed from practical outerwear manufacturer to global luxury brand. By the 1950s, Hollywood stars like Humphrey Bogart and Audrey Hepburn were frequently spotted in Burberry, adding glamour to the practical foundation. The brand weathered challenges in the late 20th century before creative directors like Christopher Bailey reinvigorated its image in the 2000s, blending tradition with contemporary fashion.

Burberry Moments in Pop Culture:

• Worn by explorer Ernest Shackleton on his Antarctic expeditions
• Featured in classic films including "Breakfast at Tiffany's"
• Adopted by British music icons like the Rolling Stones

The brand's commitment to innovation continues today with digital initiatives like interactive product showcases

4. Sustainability and Future Vision