At just 21 years old, Thomas Burberry opened his first store in Basingstoke, Hampshire, specializing in outerwear designed for British weather. His greatest innovation came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized rainwear. Unlike rubberized coats of the time, gabardine was lightweight, durable, and water-resistant—making it an instant favorite among adventurers and the military.

The Iconic Trench Coat and Wartime Influence

During World War I, Burberry adapted its designs for military use, creating the trench coat. Featuring epaulets, belt loops, and the now-famous D-ring belt (used to hold equipment), this garment became synonymous with British resilience. After the war, civilians embraced it, transforming it into a timeless fashion staple worn by celebrities and royalty alike.

The Distinctive Check Pattern

Introduced in the 1920s as a lining for its coats, the Burberry check—a camel, black, white, and red plaid—gained cult status. Though its overexposure in the 1990s diminished its exclusivity, former creative director Christopher Bailey re-established it as a symbol of luxury by reinventing it in unexpected ways, such as scarves, handbags, and runway ensembles.

Modern Reinvention and Digital Leadership

Under leaders like Riccardo Tisci, Burberry embraced modernity while retaining classic elements. The brand pioneered digital marketing in luxury fashion, live-streaming runway shows as early as 2010. Collaborations with tech companies and sustainability initiatives, such as its carbon-neutral pledge, reflect Burberry’s forward-thinking ethos.

"Burberry’s ability to balance heritage with innovation ensures its permanence in an ever-changing industry." — Fashion Analyst

Discover Burberry's Signature Pieces

For a curated selection of Burberry's finest—from trench coats to accessories—explore this product catalog. Whether you seek investment pieces or contemporary designs, each item embodies the brand’s enduring allure.

With over 160 years of history, Burberry remains a symbol of British sophistication. Beyond its iconic aesthetic, its dedication to quality and adaptability cements its status as a global fashion powerhouse.