Post-war, Burberry transitioned from military attire to a global luxury symbol. Its distinctive check pattern, introduced in the 1920s as a jacket lining, soon adorned scarves, luggage, and accessories. However, the brand faced challenges in the late 20th century due to over-licensing, which diluted its exclusivity. A turning point came in the 2000s under CEO Angela Ahrendts and Creative Director Christopher Bailey, who reinvigorated Burberry by blending digital innovation (like live-streamed runway shows) with its heritage.

"Burberry is one of the few brands that authentically bridges tradition and modernity." — Fashion Critic, Vogue

Modern Reinvention & Sustainability

Today, under designer Riccardo Tisci, Burberry embraces bold streetwear influences while honoring classics like the heritage trench coat

• 1856: Thomas Burberry opens his first store.
• 1914-1918: Trench coats gain fame in WWI.
• 2001: Burberry goes public on the London Stock Exchange.
• 2023: 70% of products now use eco-friendly materials.

With its rich history and forward-thinking vision, Burberry continues to define British luxury worldwide—proving that some legacies only grow stronger with time. For a detailed look at their bestselling items, explore this comprehensive spreadsheet.