Burberry's breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof, and durable fabric. This revolutionary material was tightly woven and water-resistant, making it ideal for explorers, aviators, and sports enthusiasts. Notable adventurers like Sir Ernest Shackleton wore Burberry gabardine during expeditions to the South Pole.

In 1901, the brand introduced its now-famous trench coat, designed for British soldiers in World War I. The coat's functional details—epaulets, D-rings, and storm flaps—were practical yet stylish, cementing Burberry's reputation for blending utility with sophistication.

The Equestrian Knight & Brand Reinvention

Burberry's distinctive logo, the Equestrian Knight, was first registered as a trademark in 1904. Emblazoned with the Latin word "Prorsum"

The late 20th century saw Burberry struggling with over-licensing, diluting its luxury appeal. However, under creative directors like Christopher Bailey (2001–2018), the brand regained its prestige by revitalizing trench coat designs and introducing digital marketing innovations, such as Livestream fashion shows.

The Check Pattern & Scandals

No discussion of Burberry is complete without mentioning its signature Nova check—a camel, black, red, and white plaid introduced in the 1920s as a coat lining. Though briefly associated with counterculture in the 1990s due to knockoffs, the pattern remains central to Burberry's identity, often reinterpreted in collaborations with modern artists.

A Modern Luxury Powerhouse

Today, Burberry stands as a leader in luxury fashion, offering ready-to-wear collections, fragrances (like the bestselling Burberry Her), and iconic accessories. Under current CEO Jonathan Akeroyd and chief creative officer Daniel Lee, the brand continues evolving while honoring its heritage—recent campaigns highlight sustainability with eco-conscious materials.

With flagship stores from London to Tokyo, Burberry's legacy endures not just as a purveyor of fine garments, but as a cultural touchstone of British craftsmanship.