The Humble Beginnings
Founded in 1856 by Thomas Burberry, a 21-year-old apprentice draper, the Burberry brand began as a small outfitter's shop in Basingstoke, England. Initially specializing in outdoor attire, Burberry revolutionized rainwear by inventing gabardine in 1879—a breathable, weatherproof fabric that became the cornerstone of the brand's identity. This innovation quickly attracted explorers and adventurers, including polar explorer Sir Ernest Shackleton, who relied on Burberry's outerwear during his expeditions.
The Iconic Trench Coat
Burberry's most celebrated contribution to fashion came during World War I when the brand designed the trench coat
Cultural Impact and Modern Reinvention
Beyond functionality, Burberry mastered the art of blending heritage with modernity. The brand's signature check pattern, introduced in the 1920s as a lining for coats, became a global status symbol. However, overexposure led to rebranding efforts in the 2000s under creative directors like Christopher Bailey, who infused digital innovation (e.g., live-streamed runway shows) while preserving Burberry's British roots.
Sustainability and Future Vision
Today, Burberry leads initiatives like the Carbon Neutral 2022 pledge, aligning luxury with environmental responsibility. From its inception as a utilitarian label to its current status as a $4 billion global empire, Burberry's story reflects resilience, adaptability, and an unwavering commitment to craftsmanship—a narrative as enduring as its iconic designs.