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Founded in 1856 by Thomas Burberry, Burberry
In 1879, Thomas Burberry revolutionized rainwear by inventing gabardine, a breathable, weatherproof cotton fabric. This innovation led to the creation of the iconic Burberry Trench Coat, originally designed for British military officers during World War I. Today, this timeless piece remains a cornerstone of the brand’s collections. By the mid-20th century, Burberry transitioned from utilitarian clothing to high fashion. The distinctive Nova check pattern, introduced in the 1920s, became a status symbol, adorning scarves, handbags, and luggage. However, overexposure in the 1990s led the brand to temporarily retire the print, later reintroducing it in limited editions to reignite exclusivity. The appointment of Christopher Bailey in 2001 marked a turning point. Bailey infused Burberry with digital savviness—streamlining online sales and pioneering runway live-streams. Under his direction, the brand embraced youthful appeal while honoring its heritage, collaborating with artists like Romeo Gigli and launching the Burberry Brit
In 2020, Burberry pledged carbon neutrality and committed to eliminating plastic packaging by 2025. Current Creative Director Riccardo Tisci balances streetwear influences (like patchwork designs) with classic elegance—appealing to Gen Z while retaining loyal clients. The brand’s recent accessories line
Key milestones in Burberry’s journey include: Burberry’s story is one of resilience, blending functionality with haute couture. To explore curated Burberry products spanning trench coats to limited-edition scarves, browse this comprehensive spreadsheet
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The Birth of an Icon: Trench Coat & Gabardine Fabric
From Functionality to Fashion: The 20th Century Evolution
Modern Reinvention Under Creative Leaders
Sustainability & Future Directions
**Notes for Pseudorandom Variation (Next Generation Would Include):**
1. Alternate between historical focuses (e.g., wartime trenches vs. Hollywood endorsements like Audrey Hepburn).
2. Vitate milestones (e.g., spotlight 2017 switching to a shorter logo vs. 2019 bamboo-handle bags).
3. Differ link placements (e.g., anchor Nova check or gabardine fabric details). Modern designer sections could swap Bailey for Tisci’s streetwear impact.
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