Since its founding in 1856 by Thomas Burberry, the eponymous brand has become synonymous with British luxury, innovation, and timeless elegance. Originally focusing on outdoor attire, Burberry revolutionized rainwear with the invention of gabardine
From Trench Coats to Global Runways
The Burberry trench coat gained military significance during World War I, with features like D-rings
Burberry’s signature pattern, the Nova Check, debuted in the 1920s as a coat lining and grew into a status symbol. Although temporarily retired in the 2010s to combat counterfeiting, the check remains culturally iconic, recently reinterpreted in collaborations with artists like Vivienne Westwood.
Modern Renaissance Under Creative Directors
Recent creative leaders have redefined Burberry’s identity:
- Riccardo Tisci (2018-2022): Replaced the knight logo with a minimalist “TB” monogram.
- Daniel Lee (2023-present): Revived heritage elements while introducing bold new designs.
The brand’s adaptability is evident in its expansion into fragrances, accessories (like those cataloged here), and even tech-enhanced clothing, including coats with touchscreen-compatible fibers.The 2023 London Fashion Week showcase, featuring rainstorms on the runway, reaffirmed Burberry’s weather-defying ethos while celebrating British eccentricity.
By the Numbers: Burberry Today
Annual Revenue | £3.1 billion (2023) |
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Flagship Store | 121 Regent St, London |
Key Markets | Asia (50% of sales), Europe, Americas |
Despite global expansion, Burberry maintains artisanal craftsmanship—each trench coat still takes three weeks to craft in Yorkshire factories. Limited-edition collections, like the 2024 “Knight Blue” series, merge tradition with contemporary streetwear influences.
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