In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, waterproof fabric weaved from tightly spun yarn. This breakthrough material became the bedrock of iconic pieces like the Trench Coat, originally designed for British military officers during World War I. The coat’s functional details—gun flaps, epaulettes, and D-rings—remain signature elements today.

From Battlefields to Runways

After the war, the Trench Coat transcended utility, becoming a cultural staple adored by stars like Audrey Hepburn and Humphrey Bogart. By the 1990s, Burberry faced challenges as rampant counterfeiting diluted its exclusivity. The appointment of Christopher Bailey in 2001 marked a revival—his digital-first approach and check pattern reinvention catapulted the brand into contemporary luxury.

"Burberry’s fusion of heritage and avant-garde creativity makes it a perennial favorite." – Fashion Historians

A Digital Pioneer

Burberry’s 2010s campaigns set industry benchmarks. It was among the first to livestream runway shows and leverage social media with campaigns like Art of the Trench. Recent collections under creative director Daniel Lee honor tradition while embracing bold modernity, such as the award-winning Knight Bag.

Explore Burberry’s Signature Products

From its classic collaborative spreadsheets detailing Burberry’s famous scarves