The Iconic Journey of Burberry: British Luxury Through Time
Since its humble beginnings in 1856, Burberry
In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, waterproof fabric weaved from tightly spun yarn. This breakthrough material became the bedrock of iconic pieces like the Trench Coat, originally designed for British military officers during World War I. The coat’s functional details—gun flaps, epaulettes, and D-rings—remain signature elements today. After the war, the Trench Coat transcended utility, becoming a cultural staple adored by stars like Audrey Hepburn and Humphrey Bogart. By the 1990s, Burberry faced challenges as rampant counterfeiting diluted its exclusivity. The appointment of Christopher Bailey in 2001 marked a revival—his digital-first approach and check pattern reinvention catapulted the brand into contemporary luxury. Burberry’s 2010s campaigns set industry benchmarks. It was among the first to livestream runway shows and leverage social media with campaigns like Art of the Trench. Recent collections under creative director Daniel Lee honor tradition while embracing bold modernity, such as the award-winning Knight Bag. From its classic collaborative spreadsheets detailing Burberry’s famous scarves
The future is undoubtedly bright for this quintessentially British marque under Riccardo Tisci and Lee's visions—melding streetwear energy with aristocratic polish—ensuring its reverence across generations. Thread by perfect thread.Innovation at Its Core: The Birth of Gabardine
From Battlefields to Runways
"Burberry’s fusion of heritage and avant-garde creativity makes it a perennial favorite." – Fashion Historians
A Digital Pioneer
Explore Burberry’s Signature Products
Iconic Product
Unique Feature
Trench Coat
Handcrafted with 26+ meticulous steps
Cashmere Scarves
Woven in Scotland since 1900s
TB Monogram Bag
Modern twist on archival motifs