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Founded in 1856 by Thomas Burberry at the age of 21, Burberry began as a small outdoor apparel shop in Basingstoke, England. Originally specializing in weatherproof clothing, the brand revolutionized rainwear with its invention of gabardine
Burberry's most iconic creation, the trench coat, emerged from military needs during World War I. Designed with functional details like D-rings (for carrying equipment) and storm flaps, the coat gained official adoption by British officers. Post-war, this practical garment transitioned into civilian fashion, becoming a symbol of timeless British elegance adored by style icons from Audrey Hepburn to David Beckham. First appearing in the 1920s as a lining for the trench coat, the distinctive Burberry Checksome exclusive Burberry products
Under the creative direction of Christopher Bailey (2001-2018), Burberry became a pioneer in digital fashion- one of the first luxury brands to live-stream runway shows and embrace social media campaigns. This forward-thinking approach helped refresh its image while respecting its heritage. Current creative director Daniel Lee continues blending tradition with modernity, as seen in seasonal collections that reinterpret classic trench coats with contemporary silhouettes. Modern Burberry emphasizes ethical practices, pledging carbon neutrality by 2022 and eliminating unnecessary plastics. Their collections increasingly incorporate recycled materials without compromising the impeccable craftsmanship that defines the brand. Recent analysis in our fashion product comparison sheet
From dressing explorers like Roald Amundsen (the first man to reach the South Pole) to outfitting Hollywood stars today, Burberry maintains its position through strategic collaborations and store experiences. Flagship locations like their Regent Street "Discovery Store" blend immersive technology with personalized service - a reminder that even a 168-year-old brand continues to redefine luxury retail in the digital age. Today, Burberry stands as one of Britain's most valuable brands, recognized worldwide for its distinctive check pattern, unparalleled craftsmanship, and constant balancing act between tradition and innovation—ensuring its relevance for future generations of fashion enthusiasts.
The Trench Coat That Defined a Century
Evolution of the Signature Check
"London is full of copies of me." – Christopher Bailey, former Burberry Chief Creative Officer
Digital Innovation Meets Heritage
Sustainability Commitments
Cultural Impact and Global Presence
Key Milestones
Year
Founded by Thomas Burberry
1856
Gabardine fabric invented
1879
Trench coat developed military
1912-1918
First store outside UK (Paris)
1910
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