Burberry
From Humble Beginnings to Global Recognition
Burberry's origin story is one of ingenuity. At just 21 years old, Thomas Burberry established his namesake brand, focusing on outdoor attire. His breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric that revolutionized rainwear. This innovation paved the way for the iconic Burberry trench coat, initially designed for British military officers during World War I.
The Iconic Trench Coat & The Nova Check
By the 1920s, the Burberry trench coat had transcended its utilitarian roots, becoming a wardrobe staple for the fashion-forward. The brand's timeless check pattern, now known as the Nova Check, debuted in the 1920s as a lining for trench coats. Its bold hues of beige, black, white, and red soon became synonymous with Burberry's identity, gracing everything from scarves to handbags.
Modern Reinventions & Digital Pioneering
Under the creative direction of visionaries like Christopher Bailey and Riccardo Tisci, Burberry embraced digital innovation, becoming one of the first luxury brands to livestream fashion shows. The brand's commitment to sustainability is equally noteworthy, with initiatives like the ReBurberry Editdetailed electronic spreadsheet
A Cultural Legacy
From dressing explorers like Ernest Shackleton to being celebrated in pop culture (think: Audrey Hepburn in Breakfast at Tiffany's), Burberry's influence is boundless. Today, the brand continues to blend British heritage with contemporary flair, ensuring its relevance for generations to come.
"In Burberry, we trust not just a brand but a legacy—one stitched with innovation, draped in elegance." — Fashion Analyst
