The Timeless Legacy of Burberry: A Story of British Luxury
Since its founding in 1856, Burberry
Thomas Burberry, a 21-year-old draper's apprentice, opened his first shop in Basingstoke, England, focusing on weatherproof clothing. His breakthrough came in 1879 with the invention of gabardine, a revolutionary breathable, water-resistant fabric. This innovation earned royal recognition, with burberry becoming the preferred outfitter for polar explorers like Sir Ernest Shackleton. The brand's most legendary creation, the Trench Coat, emerged during World War I as military outerwear. Its distinctive features – epaulettes, D-rings, and the storm shield – remain design staples today. For a curated selection of contemporary Burberry trench coats, refer to this product comparison sheet. Introduced in the 1920s as a lining for trench coats, Burberry's Nova Check
Burberry has consistently pioneered digital innovation in luxury fashion. In 2010, it launched the industry's first live-streamed runway show, and in 2020, unveiled an augmented reality shopping feature. This forward-thinking approach helps maintain relevance while honoring heritage elements like the Equestrian Knightlogo, inspired by a 1901 emblem. The brand has made significant strides in ethical practices, including a 2020 pledge to become climate positive
With new creative director Daniel Lee at the helm, Burberry continues redefining British luxury for the 21st century. Recent product launches
From protecting British soldiers in the trenches to gracing international runways, Burberry's journey epitomizes how adaptability and respect for heritage can create a timeless brand legacy that transcends generations of fashion evolution.Humble Beginnings: From Rainwear to Royalty
The Iconic Check: A Pattern Steeped in Controversy
Modern Evolution: Digital First, British Always
"Burberry is one of those rare brands that authentically bridges heritage and contemporary culture." - Luxury industry analyst, Financial Times
Sustainability and Social Responsibility
The Future of Burberry