In its early years, Burberry specialized in outdoor attire, particularly focusing on weatherproof clothing. The brand's breakthrough came in 1880 with the invention of gabardine, a breathable yet waterproof fabric that would redefine outerwear. This patented fabric was used to create the brand's most legendary product: the Burberry trench coat, originally designed for British military officers in World War I.

Cultural Impact and Evolution

By the mid-20th century, Burberry's signature elements - the trench coat, the equestrian knight logo, and the beige-check pattern (registered in 1924) - gained iconic status among global fashion enthusiasts. Celebrities from Audrey Hepburn to Kate Moss cemented the brand's association with effortless British sophistication.

Through each decade, Burberry continues to reinvents its heritage for new generations while staying true to its core aesthetic pedigree.

The brand has evolved significantly under different creative directions while maintaining its quintessentially British character. In the 21st century, Burberry became a leader in digital fashion innovation (explore contemporary collections here), being among the first to embrace live-streaming runway shows and augmented reality retail experiences.

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